Tips From
The Pub
These are examples of the what you can expect to find in your inbox when you signup at The SEO Pub. A new tip sent each week.
Google rolls out AI Mode – and may have just boosted the importance of topical authority
May 27, 2025
What just happened: Google rolls out AI Mode in the U.S. Google has officially launched its new AI Mode in…
Where is search in 2025?
May 20, 2025
If you care about where SEO is headed, Glen Allsopp’s latest research is essential reading. His 2025 State of SEO…
How Google’s AI Overviews are changing SEO (Semrush study)
May 13, 2025
Hot off the predictions I shared for AI Overviews last week, we have more data about how AIOs are evolving…
My predictions for AI Overviews in the next year
May 6, 2025
AI Overviews are here to stay, so it’s worth taking some time to discuss where they may be heading over…
Why UPCs and model numbers matter for ecommerce SEO
April 29, 2025
If you're running an ecommerce site and you're not surfacing model numbers and UPCs clearly on your product pages, you’re…
The SEO problems with infinite scroll
April 22, 2025
Infinite scroll is a popular design pattern used on many websites today, especially for product listings, blogs, and news feeds.…
Use AI to build link magnets that generate links for you
April 15, 2025
Building and attracting links is one of the most difficult parts of SEO. It's also one of the most important.…
A simple guide to robots.txt files (and how not to mess them up)
April 8, 2025
The robots.txt file is a simple but powerful tool in technical SEO. It tells search engines which parts of your…
How you can access Wikipedia analytics to help with keyword research
April 1, 2025
How often are you doing keyword research and you see a Wikipedia page ranking on page one of the SERPs?…