Tips From
The Pub
These are examples of the what you can expect to find in your inbox when you signup at The SEO Pub. A new tip sent each week.
What are LLMs.txt files and why you should not use them on your website
March 18, 2025
I shared a little about this on LinkedIn recently, but I have been seeing more and more people suggesting using…
There are often creative ways in SEO to beat larger competitors
March 11, 2025
Just because you are not the biggest company on the block does not mean you have to go run and…
How to use Google to build a topical map
March 4, 2025
Building topical authority for a website can be a really complex process. You can break down a complete topical map…
Initially-inverse response transition function
February 25, 2025
Or how Google may occasionally say, "Syke!" The patent I am talking about is US8924380B1 and can be found here: https://patents.google.com/patent/US8924380B1/en…
What questions are people asking about your brand?
February 18, 2025
Find Out with This Looker Studio Dashboard Tracking what people search for about your brand on Google is crucial for…
Search study on 1000 informational queries
February 11, 2025
All credit for this week's note goes to Dorron Shapow. If you are not currently following him on LinkedIn, I…
Do Longer Title Tags Help with Google Rankings? A Case Study
February 4, 2025
SEO best practices often recommend keeping title tags under 60 characters to avoid truncation in search results. But new research…
When to use absolute vs relative URLs for SEO
January 28, 2025
Choosing the right URL structure may seem like a simple choice, but there are cases where it can impact your…
Mike’s SEO tech stack for 2025
January 21, 2025
I get asked all the time about what tools I use for SEO. There have been a few, but not…