Let’s dive right in. If you missed part 1, be sure to read it here.
Favorite Note #5
In June this past year I shared a bookmarklet that would let you see what search queries and reasoning ChatGPT was using when it performed a search (it often uses much more than just one search query).
And then in September I released an updated version of it that worked with some changed ChatGPT made.
You can read the original note here and the updated release here.
This is a great free tool to help understand how ChatGPT (and other LLMs) are using search to find answers to questions, prompts about a specific brand, and so much more.
Favorite Note #6
This one features a great little GPT I built that helps to identify broad buyer objections to a product or service, refine those objections into more specific objections, and then generate content clusters you can build based on those objections.
With this tool I frequently can fill up an editorial calendar for weeks or even months.
Favorite Note #7
This is not just one of my favorite notes of the year. It’s one of my favorite notes I have ever shared.
In July I shared a note titled Getting Indexed: A Real-World Win Over “Crawled – Currently Not Indexed”.
In this note I detailed steps I took with a client who came to me and had recently had a bunch of pages tagged with the dreaded “Crawled – Currently Not Indexed” status in Google Search Console.
We were able to get these pages reindexed with 100% success rate.
If you are currently struggling with pages getting crawled but not being selected for indexing by Google, you will want to read this note and probably bookmark it.
