As the end of the year nears, I wanted to share with you my 3 favorite notes of 2023.
I know you are busy, so let’s dive right into them:
1) How The New York Times uses HTML sitemaps
Think that HTML sitemaps are dead and worthless? Think again. Check out how The New York Times uses HTML sitemaps to make sure that every article they have ever published going back to 1851 is no more than 5 clicks away from the home page.
2) Using objections to generate content ideas
I love when calls with prospects or clients generate new ideas.
That’s where this idea was born. I had a call with a prospect that is in what I would call a not so sexy niche. It’s a line of business that is just tough to generate content ideas that target the end user.
There is a strategy that I have for these situations that has never failed me, so I wasn’t too concerned about that. However, during our conversation, an idea sparked in my head.
Could ChatGPT boost this strategy to even greater heights?
This is one of my all-time favorite notes.
Before we get into that, let me explain the strategy. Read the note here.
3) Finding long-tail opportunities in Google Search Console
These are a couple of really easy ways to find long-tail queries in Google Search Console that your site might be underserving.
