Continuing the introduction to ChatGPT from last week, here are some more effective ways you can make use of it.
Use It To Pull Entities From a Page
You can tell ChatGPT to pull a list of entities from a given piece of text. I copied and pasted the text from https://redstagfulfillment.com/guide-to-discreet-shipping/, and gave ChatGPT the prompt to extract entities from it.
Rewrite Product Descriptions (or Other Content)
This is especially useful for ecommerce stores where many different sites are using the same product description. You can stand out with a unique description while saving tons of time in rewriting all of them.
You can also work with ChatGPT to modify the output.
Or use a different piece of content from the page to summarize into a description.
Use It To Help Track Events In Google Tag Manger
How many times have you been aware you could do something in Google Tag Manager, but weren’t sure exactly how to implement it? Or had to go searching for the proper code to do it correctly?
ChatGPT can help you with the steps you need to implement to track different types of events in GTM. For example:
ChatGPT gives you both the steps to use the existing trigger in GTM or the custom code you would use to create this event.
What about if you want to track button clicks on a page?
It again gives you the steps to complete the task using built in features of GTM or custom code that can be used.
Or a copy event?
For this one, it did not give me the code you would need to implement it. That’s okay. Just ask for it.
Remember, ChatGPT is an conversational, threaded tool. As long as you are in the same thread, you do not need to start over and explain what you need again. Just a simple prompt as if you were talking to another person.
ChatGPT Will Also Help You Debug Code
What if the code didn’t work?
Let’s go back to the first code example about tracking scroll events and introduce an error to it.
I removed the semicolon after 25.
ChatGPT caught the error and fixed it.
How many times have you had errors in code that was just as simple as a missed semicolon or an errant keystroke somewhere? ChatGPT can catch those simple errors in a few minutes.
Write RegEx Expressions
If you are doing a lot of data analysis, you probably are pretty familiar with using RegEx expressions, and ChatGPT can help you there too.
Create / Rewrite Meta Descriptions
Going back to the content creation side of things, I’m finding it exceptionally useful for creating meta descriptions.
Like above with product descriptions, if you find a meta description you like, you can ask it to rewrite it.
But you can also take it further than that and have ChatGPT help you tweak it to your liking.
Most of the time when I ask it to “rewrite a meta description” the ‘rewrite’ part takes precedence over the ‘meta description’ part. It will write something entirely too long.
That’s okay. I can easily have ChatGPT shorten it to an appropriate length.
Brainstorm Title Tag Ideas
Yes, other AI writers will build lists of title tags, but in my opinion ChatGPT does it better and really shines when you give it deeper instructions to tweak the output.
Pick Up Where You Left Off
One of my favorite things about all of this is that ChatGPT saves the chats and you can come back to them at any time and ChatGPT will behave like you never left.