Building better content briefs with ChatGPT

First, I’m giving you this chat which you could very well use to build your own content briefs, and you would get some great results from them.

If you really want to get something useful to you and your business, don’t just copy and use this. Instead use it as a learning tool for building your own process for creating briefs that fits your needs.

The point is, to get the most out of ChatGPT, do not build your processes around ChatGPT.
Instead, make it adapt to the processes you already have in place.

Would I give the content brief that this turns out to one of my clients? No.

Would I use it as a starting point to speed up the process of creating a brief before adding in my own expertise? Absolutely.

Here is a copy of the chat:

When you load up the conversation, just give it a topic to get started on and it will prompt you with questions along the way. It will ask you to provide any additional input.

If you are satisfied with its responses, tell it to continue to the next step.

The plugins I had active when creating this were VoxScript, WebRequests, and Scraper.

plugins ChatGPT screenshot

I believe you will need these plugins installed also, but I’m not entirely sure how the sharing thing works on ChatGPT when it comes to plugins.

When it uses them, it will say “Used unknown plugin”.


I have seen a lot of people saying that the content they generate with ChatGPT is not very good, and in all of those cases it has been because they simply tell ChatGPT to “Write an article about how to pour a Guinness properly.”

Then they expect it to magically create a well-crafted 2000 word article better than anything already published.

What it will give them instead is an article that is maybe 700 words long with a few bullet points or a numbered list.

Sure, they will sometimes add in something like “You are an expert bartender with 20+ years of experience behind the bar mixing and pouring drinks. You are also great at writing content that does not sound like typical AI written content…”

Or some other nonsense like that thinking that this is high level prompting.

If you want to get good content out of ChatGPT, first build a content brief for ChatGPT to use just like you would for a writer.

Then give it a prompt to write just the introduction with any other instructions you want it to follow. Work with it to edit the intro how you want.

For example, “Keeping in mind all previous instructions and using the content brief above, I want you to write just the introduction of the article. Use short paragraphs that are easy to for readers to digest online and encourages engagement.”

After that, prompt it to write the section for the first heading in the brief. Again, work with it to edit it how you want. Then continue to the next section.

If you have it write section by section like this with a well-constructed detailed content brief, you will get much better output.

Tools I Use:

🔎  SemrushCompetitor and Keyword Analysis

✔  Monday.comFor task management and organizing all of my client work

🗄  FraseContent optimization and article briefs

📆 Akiflow – Manage your calendar and daily tasks

👑  Conductor Website MonitoringSite crawler, monitoring, and audit tool

📈 SEOPress – It’s like Yoast, if Yoast wasn’t such a mess.

Sign Up So You Don't Miss the Next One:

vector representation of computers with data graphs
Subscription Form

Past tips you may have missed...