Have you ever heard of Google Question Hub? If you have not, you are not alone. It’s a tool that Google released in the past few years and has only been available in the U.S. market for about a year and a half.
The tool is designed to help anyone publishing content to find and fill in content gaps in Google Search. Google will show you search queries that they have identified through user interactions as not having great answers. You can fill in the gaps with content you may already have or use this information for creating new content.