Spend less time and energy worrying about what Google may or may not do to you.

Spend less of your time, energy, and resources worrying about what Google may or may not do to you.

I get messages all the time from people worrying about some what-if scenario, usually in regards to worry about invoking some Google penalty for something.

If you are an SEO or a business owner that does your own SEO, I want you to write this down. I’m serious. Write it down.

Google spends way more resources looking for reasons TO rank your website than looking for reasons NOT to rank your website.

Many SEOs tend to spend too much time worrying that Google is out to get them or is just dying to slap them with some sort of a penalty.

If you have good content that answers a particular search query, Google wants to show your page. Never forget that.

Your goal should be to provide them with reasons to show your page.

Tools I Use:

🔎  SemrushCompetitor and Keyword Analysis

✔  Monday.comFor task management and organizing all of my client work

🗄  FraseContent optimization and article briefs

📆 Akiflow – Manage your calendar and daily tasks

👑  Conductor Website MonitoringSite crawler, monitoring, and audit tool

📈 SEOPress – It’s like Yoast, if Yoast wasn’t such a mess.

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