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Search Marketing News

The SEO Pub has been redesigned and relaunched

Welcome to The New SEO Pub The SEO Pub was long my running blog about search engine optimization, internet marketing, and beer. The blog grew and had a lot of great followers and readers. After

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Content Marketing

Do I Need To Constantly Update My Content?

In the SEO community there has been an ongoing debate for some time over the belief that you need to constantly update your content in order for Google to lover your website. While there is

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Link Building

Will Backlinks Lose Their Importance in Rankings?

(Video Below) Matt Cutts published a new Google Webmasters video where he addressed the question asked by a user about backlinks becoming less and less important in future iterations of the Google search algorithm. In

Content Marketing

A Real Life Example of LSI at Work in Google

I accidentally stumbled upon something interesting yesterday, and an example of Google’s LSI algorithms at work. From Wikipedia, LSI is defined as: Latent semantic indexing (LSI) is an indexing and retrieval method that uses a

Link Building

Naked URL Links Are Not That Natural

Since the time that Google first released Penguin, people have been under the impression that their anchor text ratio plays some role in getting screwed or not getting screwed by the Penguin filter. I have

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Content Marketing

Google Unleashes Hummingbird

Google has announced a major overhaul to its search algorithm it has called Hummingbird. Hummingbird went live weeks ago, but Google is just now confirming it. There really is not much information about it. Google

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Link Building

Does Link Velocity Matter — Hell No!

I really get sick of this question. Does link velocity matter? For those of you that do not know what link velocity is, it is the rate at which a webpage acquires links. So why

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On-Page SEO

Dynamic Meta Descriptions

One question I get asked a lot is how to write a good meta description tag for a webpage. You will hear many “guru” IM’ers preach about writing an enticing description that will encourage searchers

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On-Page SEO

Google Tests Mobile Icon In Mobile Search

Interesting little test that Google is performing. This one is well worth keeping your eye on. My question is if it does go live, will the average smartphone user realize it or even know what