Cropped view of female fingers on mobile device.
Search Marketing News

Google Adds Favicons To Mobile Search Results

You may have noticed something new pop up in your mobile searches in the past week. Google launched a new update to the appearance of their mobile search engine result pages that includes showing favicons

local SEO post header
Local SEO

How to Make Use of Local Landing Pages

Most businesses that are serving a local area are focused on showing up in the Google local 3-pack search results for relevant search terms. Four to five years ago, focusing on just this was a

yelp advertising experience
PPC Advertising

My Experience With Yelp Advertising

There has been a lot of buzz about Yelp lately, most of it not very good. Such as their recent “Ghost” update where legitimate reviews seem to be disappearing rapidly for many businesses. I frequently

url structure for maximum SEO benefits
On-Page SEO

Maximizing URL Structure

When you are trying to rank a webpage, you want to give search engines every little possible clue you can about what the page is about. One opportunity to do that, which many people fail

On-Page SEO

Why I have changed my mind about switching to HTTPS

And why you can no longer ignore it. You have to change to HTTPS and soon. Google has been steadily ramping up the pressure on website owners and administrators who are not utilizing HTTPS to

PPC Advertising

Google to expand exact match in AdWords

Google posted this on their AdWords blog yesterday. https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html Years ago exact match in AdWords meant exactly that. Your ads only showed for that specific query exactly as you listed it. Over time Google has

unique content
Content Marketing

Think you need original content to rank? Think again.

Visit almost any marketing forum that discusses search engine optimization, and you will undoubtedly come across individuals telling everyone that you need unique content to rank or that Google loves original content. It’s nonsense, and there are so