url structure for maximum SEO benefits
On-Page SEO

Maximizing URL Structure

When you are trying to rank a webpage, you want to give search engines every little possible clue you can about what the page is about. One opportunity to do that, which many people fail

On-Page SEO

Why I have changed my mind about switching to HTTPS

And why you can no longer ignore it. You have to change to HTTPS and soon. Google has been steadily ramping up the pressure on website owners and administrators who are not utilizing HTTPS to

PPC Advertising

Google to expand exact match in AdWords

Google posted this on their AdWords blog yesterday. https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html Years ago exact match in AdWords meant exactly that. Your ads only showed for that specific query exactly as you listed it. Over time Google has

unique content
Content Marketing

Think you need original content to rank? Think again.

Visit almost any marketing forum that discusses search engine optimization, and you will undoubtedly come across individuals telling everyone that you need unique content to rank or that Google loves original content. It’s nonsense, and there are so

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Search Marketing News

Googlers state dislike towards buttons that expand content

Two of the popular spokespeople for Google have let their distaste for websites using “read more” or similar buttons to expand the content displayed on the page be known. “Why would a site want to

Local SEO

Google testing Google My Business website builder

Last week the Wall Street Journal reported that Google is testing a website builder in India to help small businesses that are just starting to get online. It appears they are also testing the product