Favorite Note #1
One of my favorite notes from this past year I shared in February. It was a note titled “Do Longer Title Tags Help With Google Rankings?”
I love this note because it is something that is easy to implement, provides tangible results, and goes against what most people consider to be a best practice in SEO of limiting your title tags to 50-60 characters.
In the note, I shared how I used longer title tags as well as a case study from another SEO. Some of the title tags were over 230 characters long.
Spoiler alert: Longer title tags do show a positive impact on rankings.
If you missed it, you can read the full note here.
Favorite Note #2
Topical Authority has been all the rage for a couple of years in SEO now.
To really understand how to build a topical map, you need to understand source context, the central entity, core sections, outer sections, contexual flow…
It can get pretty confusing fast.
In this note, I shared a simple way you can build a topical map that would put you ahead of 90% of your competition.
Learn how you can Use Google to Build a Topical Map.
Favorite Note #3 (and 4)
The rate of the dreaded “Crawled – currently not indexed” status of pages on Google Search Console has been on a steady climb.
Not too long ago, indexation was something most SEOs rarely thought about. It was a given inmost cases.
Today, you need to have a plan for indexation, especially on larger sites, but even smaller sites can struggle with it.
I put together a note in June I shared with actual tactics I used to move pages from “Crawled – currently not indexed” to indexed.
And then I followed it up with another note the next week with a when all else fails, do this tactic to get a page indexed.
You can read the notes here and here.
Stay tuned next week for part 2.
