I know everyone hates Google Analytics 4.
But it is what we are stuck to work with, so let’s just skip past all the hate and make the best of it.
There is a lot of data collected in GA4, and it can feel a bit overwhelming to unpack. So I’m going to narrow it down to the 4 reports I used most often and why they are useful.
Semrush – Competitor and Keyword Analysis
Monday.com – For task management and organizing all of my client work
Frase – Content optimization and article briefs
🕵️♀️ Keyword.com – Easy, accurate rank tracking
📆 Akiflow – Manage your calendar and daily tasks
Conductor Website Monitoring – Site crawler, monitoring, and audit tool
SEOPress – It’s like Yoast, if Yoast wasn’t such a mess.
