How you can access Wikipedia analytics to help with keyword research

How often are you doing keyword research and you see a Wikipedia page ranking on page one of the SERPs?

Pretty often I would imagine.

Now wouldn’t it be nice to have some idea of how much traffic Google is sending that page? If you had that data, you could do a better job of confirming search query volumes.

Well Glen Allsopp from Detailed.com built a free tool using their API to do just that.

If you are not following Glen and haven’t joined his newsletter, you should. He puts together some great studies he shares a few times a year.

You will fine the tool at: https://detailed.com/wiki/

All you have to do is give it the URL you are interested in or give it a niche such as “dog training” ad it will do the work for you.

Now of course, this is overall traffic, so you have to remember pages are going to rank for a lot of different keywords.

However, it can help you to understand the potential search traffic across a broad topic, or you can narrow it down to a very specific Wikipedia page to get an idea how a small cluster of keywords may perform.

Check it out for yourself. The tool is free. No opt-in required.

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Tools I Use:

🔎  Semrush Competitor and Keyword Analysis

✅  Monday.com – For task management and organizing all of my client work

📄  Frase – Content optimization and article briefs

📈  Keyword.com – Easy, accurate rank tracking

🗓️  Akiflow – Manage your calendar and daily tasks

📊  Conductor Website Monitoring – Site crawler, monitoring, and audit tool

👉  SEOPress – It’s like Yoast, if Yoast wasn’t such a mess.

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