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Mike Friedman

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Everything posted by Mike Friedman

  1. I don't think I would ever have the time to put together a complete guide like that, but once you have the keywords, I would use something like Semrush's cluster option or a tool like KeywordInsights.ai. Both do a pretty good job of clustering everything. You will still want to go through the results and make any changes you think are appropriate, but both of these options make it a lot easier than starting from scratch and manually clustering everything.
  2. This would be a nice change. https://www.seroundtable.com/bing-webmaster-tools-24-months-data-37030.html
  3. Well, when they first took over, they had those of us who were mods train some of their staff to help moderate. Then one day we logged in and we were no longer mods. No discussion. No explanation. Not even a thank you. Just a big 🖕
  4. I bet you are going to see a lot of keyword tools expanding on or adding Reddit functionality in the very near future. Here is an early example from the team at KeywordInsights. https://redditinsights.ai/
  5. Well, in their defense, there isn't enough traffic to warrant 15 mods there anymore. They probably barely need 4 other than for the sales area maybe, but they never let any of the volunteer mods get involved there anyhow. To be honest, I'm more interested in new blood with new ideas.
  6. Not really my expertise, but it seems as good as anywhere else. It is pretty popular in some Reddit communities that I have seen.
  7. I just updated my signature link there. Didn't really expect to get much traffic from it though as 1) that place is a freaking ghost town and 2) I'm not really active over there anymore. I made a post over there about how stupid it was that on a discussion forum they lock threads that are only a few weeks old, completely stifling many discussions. Ironically, it was locked by the admin in a few days. 🤣 Good to see you Shane.
  8. I'll let someone else offer advice on that. I don't really pay attention to competition.
  9. A few of the less common methods suggested that I frequently use to find keywords: Searching through reddits relating to the topic and seeing what kinds of questions people are asking. Go to a Wikipedia page about my topic. Then click on the Tools dropdown menu and click on "What links here". This give you a list of all the other Wikipedia pages linking to this one. There are often some great search terms, entities, and semantically related terms in here. Look at People Also Ask questions. If the site has been around for a while, I'll got to GSC and use a regex expression to find all the questions people are searching for that my content is showing up in SERPs for. I'll often find topics and search queries that my content is currently not addressing well because I wasn't really targeting them.
  10. I agree. I was surprised by the amount of people who thought this was news.
  11. The keyword thing is a discussion I have with clients when we first start working together. It's kind of hard to change their mindset once you start working together. I set up keyword tracking that they can look at whenever they want, but I don't present ranking reports to them on a regular basis. I will highlight something if we have a big win. I would do the same if we had a big loss. I explain to them that we want to focus on covering topics. Most of the high traffic pages I work on get clicks from 1000 different search queries each month. We would drive ourself crazy trying to track all of those and it would be a waste of resources. I try to pick out keywords that will let us track overall trends. Are we moving up or are we moving down? Their primary focus should be on conversions.
  12. Frase has a big webinar in a couple of hours where they are supposed to be announcing big updates. I saw the beta. Looks like they are largely revamping it to look something a bit more like Surfer and other tools. It was missing a few functions I liked, but maybe they will be in the final release. What I saw in the beta, might make me go shopping for a new tool.
  13. This is a cool little feature of Microsoft Edge. You can quickly search Google and Bing at the same time. search google and bing.mp4
  14. Personally, I don't look for much. I want to see that the the page my link will appear on is relevant to the target page or site I will be linking to, and I want to try to gauge the link profile of the page my link will appear on. If it is going to be a new page, obviously there is nothing to look at, but I do try to look at the overall site structure. What does the site typically do with new posts? Do they use good internal linking practices? You can look at domain-level metrics like Authority Score in Semrush or DR in Ahrefs, but if there is no link path to the page your link will appear on, it will not benefit from the strength of the overall site. Traffic to me is a bonus. If the site is a high traffic site, that's even better, but my experience in building thousands of private network sites (most of which received little traffic) tells me it is not necessary.
  15. I saw someone posting this question in another forum and thought it might be an interesting discussion. They were asking specifically about guest post opportunities, but I think the same things apply to basically any link opportunity. What are some things you look for in a link opportunity?
  16. I tried it maybe 1 or 2 years ago. I didn't like it as much as Frase. I don't remember exactly why. I think because it didn't have an option to build content briefs and share them with writers. I don't know if they have added that feature since then.
  17. I just put it into a PDF and uploaded it to the GPT.
  18. What are you doing with expired domains these days? Redirects for all of them or are you building sites on them too?
  19. For those who don't know me. I started online around 2003. I was doing affiliate marketing and using Google AdWords after they had just launched. Back then it was the wild west. You could spend pennies for a click and direct people straight to affiliate links. The ads didn't even have to match up with the destination. As I was working on my own sites, I started looking into other traffic sources. I figured if i could get people there by other means in addition to my ads, I could be even more profitable. I started doing SEO without even knowing it was called SEO. I spent a lot of time on forums like Warrior Forum, Wicked Fire, Backlinks Forum, etc. soaking up everything I could. Over time though, I realized that 95% of the people sharing information and advice on these forums had no idea what they were talking about. From my experience, it was obvious they had never actually ranked a page in their life. As a result, in 2007 I started The SEO Pub. For those who started following me back then, you may remember that it was basically just a blog where I offered practical SEO advice (mostly sorting through the BS and myths about SEO that were out there). There was also monthly beer reviews. 🍻 Before long I started getting messages from people asking if I offered SEO as a service. I started offering SEO services through The SEO Pub. A few years ago, I rebranded the service side of things as Clicked Marketing and started offering a weekly newsletter on The SEO Pub instead. I also changed my business model at that time and stopped offering full-service SEO. I now work as an SEO consultant with growth oriented businesses around the world.
  20. In a case like this @Ross Sedawie, I would say don't try to out clever yourself. If the majority of the top ranking pages are a combination of informational and commercial, then that's how I would structure my pages as well. It makes a lot of sense on a broader term like that. You really don't know if a person is looking to buy a black opal or if they are looking for a wiki style page to learn about where black opals come from.
  21. Indexing is not as hard as people make it out to be. This is after about 60 days with limited resources.
  22. Feel free to introduce yourself in this thread. Tell us about who you are and how you got here.
  23. I am often asked about what tools I use for SEO. There have been some changes over the past year, so it was time for an update. This is my SEO tech stack heading into 2024. There are a lot and some of them are situation based, but this is a quick list of the tools I use frequently on basically every project. Semrush – This is one of only two tools that I log into every single day. I use this for assisting with site audits, competitor organic and paid research, keyword research, and content generation/marketing. I’ve shown many examples of how I use Semrush. Here are a few: Using Semrush to Uncover New Niches Using Semrush to Quickly Find Featured Snippet Opportunities 2 Quick Ways to Boost Traffic With Semrush Semrush’s Topic Research Tool Semrush’s Keyword Clustering Tool I cannot say enough about how valuable this tool is to me. Then there are the Google Tools: Google Analytics – Yes, I use Google Analytics 4, warts and all. Google Search Console Google Tag Manager Google Looker Studio (Formerly Google Data Studio)- I just want to mention that this is one I think is underutilized and under appreciated. With Looker Studio you can pull data from Analytics, Search Console, and Google Ads and combine and present it how you want. You can also much more easily segment the data. If you are working with clients, you can make all that data more appealing to the eye and emphasize what you want them to focus on as well (like leads, sales, etc.). I’ve also shared a few Looker Studio Dashboards I created, but this one might be the most popular: Search Console Opportunities Auditing / Monitoring Tools: Screaming Frog – I know a lot of people like SiteBulb instead. They do pretty much the same thing, but Screaming Frog does it faster and is less resource intensive. ContentKing App – It has great monitoring features, but also lets me easily dig through and segment pages. It’s kind of like Screaming Frog, but it is online and crawls the site every day. It will notify you of major changes to the site, like if a title tag or heading changed on a page. I recently shared how I use ContentKing to find internal link opportunities. Keyword.com – I try to avoid sending clients keyword ranking reports or getting too hung up on specific rankings, but this is a great rank tracker that does what it is supposed to do. It makes tagging keywords into clusters and viewing those clusters easy. Optimization / Content Generation Tools Frase – Love this for generating [[Content Briefs]] for writers and picking apart data, headings, questions, etc. used in top ranking sites for queries. Great tool for writing content. Very similar to Surfer SEO, but I like it better. You can watch my video here about how I build content briefs in Frase. I probably spend almost as much time in this tool as any other right now. I love using it for optimizing existing content and doing entity gap analyses versus top ranking competitors. It’s been one of my secret weapons the past few years and has resulted in huge gains for clients. They currently are offering a trial for $1. If you have never tried Frase, this is a great opportunity. Keyword Cupid – Have you ever generated a list of 400, 500, 1,000+ keywords and then had no idea what the heck to do with them? Feed them to Keyword Cupid. Keyword Cupid “uses state-of-the-art neural network models to reverse engineer Google’s knowledge graph, in real time!” In other words, it takes that collection of keywords you generated and organizes them into silos or topic clusters for you. It saves a ton of time, and honestly might be one of the best values on the market. It is very inexpensive for what it does. I love using this in conjunction with Semrush’s clustering tool and comparing results. ChatGPT Pro – There are plenty of AI writing tools out there and it seems like new ones popping up each day now, but frankly with the right prompts ChatGPT does the best job on its own. I use it to boost our content generation. Everything generally gets edited first, but it really speeds things up versus writing from scratch. I mostly use it to help in generating ideas to include in outlines for content briefs as well as ad copy and headlines. I use it to help generate title tags and H tags in articles. I rarely use something it generates for these directly, but I will have it write 20-25 variations of a title tag, and use those to create something myself. I’m constantly finding new ways to use this. SEOPress – I’m not a fan of Yoast and anyone using it is doing so at their own peril, or the peril of their clients. Yoast has a long history of releasing updates with bugs in it, sometimes site and SEO crippling ones. SEOPress basically does everything Yoast does, but is less bloated and has never F’d up one of my sites. Productivity / Knowledge Management Tools Monday.com – Although not directly an SEO tool, this is the other tool I log into every single day. I often get asked how I keep on top of everything and manage clients without anything falling through the cracks. This is how. There are plenty of similar tools out there, and even if you are working solo, I would recommend using one. I cannot imagine working without this one. If you sign up for Monday and want to chat about ways I am using it and some general strategies for using it, feel free to reach out. Taskade and Asana would be my next choices. I would actively avoid Trello, ClickUp, and Notion. Akiflow – This one I just started using a few months ago. I use this for managing my calendar and daily task lists. It has a feature where at any time I can hit CTRL+Spacebar and it brings up a box for me to add a new task. This may seem highly simplistic, but it is a great feature when I’m on client calls and action items come up. It is more efficient than adding them to something like Monday. I can quickly create a list of tasks from our calls and then decide which ones need to go into Monday as part of a project to track and which need to get done, but don’t necessarily belong inside of our Monday project. You can then drag things from your to-do list directly into your calendar and schedule when you will work on them. If you like to do calendar blocking, Akiflow is awesome and has every feature you would need to do that effectively. They just released a mobile app, which was the one thing it was missing.
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