Mike Friedman

In general, I would worry about relevancy more than authority. But it's not that simple. I'd take a completely irrelevant link off the home page of CNN versus a highly relevant link on some blog that someone just started 6 months ago that nobody has ever heard of.

I don't think I would ever have the time to put together a complete guide like that, but once you have the keywords, I would use something like Semrush's cluster option or a tool like KeywordInsights.ai. Both do a pretty good job of clustering everything. You will still want to go through the results and make any changes you think are appropriate, but both of these options make it a lot easier than starting from scratch and manually clustering everything.

This would be a nice change. https://www.seroundtable.com/bing-webmaster-tools-24-months-data-37030.html

Well, when they first took over, they had those of us who were mods train some of their staff to help moderate. Then one day we logged in and we were no longer mods. No discussion. No explanation. Not even a thank you. Just a big 🖕

I bet you are going to see a lot of keyword tools expanding on or adding Reddit functionality in the very near future. Here is an early example from the team at KeywordInsights. https://redditinsights.ai/

Well, in their defense, there isn't enough traffic to warrant 15 mods there anymore. They probably barely need 4 other than for the sales area maybe, but they never let any of the volunteer mods get involved there anyhow. To be honest, I'm more interested in new blood with new ideas.

Not really my expertise, but it seems as good as anywhere else. It is pretty popular in some Reddit communities that I have seen.

I just updated my signature link there. Didn't really expect to get much traffic from it though as 1) that place is a freaking ghost town and 2) I'm not really active over there anymore. I made a post over there about how stupid it was that on a discussion forum they lock threads that are only a few weeks old, completely stifling many discussions. Ironically, it was locked by the admin in a few days. 🤣 Good to see you Shane.

I'll let someone else offer advice on that. I don't really pay attention to competition.

A few of the less common methods suggested that I frequently use to find keywords: Searching through reddits relating to the topic and seeing what kinds of questions people are asking. Go to a Wikipedia page about my topic. Then click on the Tools dropdown menu and click on "What links here". This give you a list of all the other Wikipedia pages linking to this one. There are often some great search terms, entities, and semantically related terms in here. Look at People Also Ask questions. If the site has been around for a while, I'll got to GSC and use a regex expression to find all the questions people are searching for that my content is showing up in SERPs for. I'll often find topics and search queries that my content is currently not addressing well because I wasn't really targeting them.

I agree. I was surprised by the amount of people who thought this was news.

The keyword thing is a discussion I have with clients when we first start working together. It's kind of hard to change their mindset once you start working together. I set up keyword tracking that they can look at whenever they want, but I don't present ranking reports to them on a regular basis. I will highlight something if we have a big win. I would do the same if we had a big loss. I explain to them that we want to focus on covering topics. Most of the high traffic pages I work on get clicks from 1000 different search queries each month. We would drive ourself crazy trying to track all of those and it would be a waste of resources. I try to pick out keywords that will let us track overall trends. Are we moving up or are we moving down? Their primary focus should be on conversions.

Frase has a big webinar in a couple of hours where they are supposed to be announcing big updates. I saw the beta. Looks like they are largely revamping it to look something a bit more like Surfer and other tools. It was missing a few functions I liked, but maybe they will be in the final release. What I saw in the beta, might make me go shopping for a new tool.

This is a cool little feature of Microsoft Edge. You can quickly search Google and Bing at the same time. search google and bing.mp4