Since the news broke last week of this massive Google leak, I have seen two different reactions from SEOs out there.
Personally, I think the best SEOs I know are open-minded and curious by nature, and they are passionate about understanding how search works.
They don’t just accept what others say, whether it is a spokesperson from Google, a popular YouTube SEO, or a close colleague. They want to try and test things for themselves.
Although some people want to call SEO an art form, it really is a science backed by data and testing and full of constant and new experiments.
I have seen a lot of SEOs make statements about this leak like, “This changes nothing for me,” or “I didn’t see anything that will change anything about how I do SEO.”
And my favorite, “These aren’t ranking factors!”
(Yes. We know that.)
Those kind of statements are absolutely astounding to me.
We have never had a leak like this to look at. The closest thing to it was the Yandex leak that revealed 1,922 search ranking factors in the Yandex search engine.
But that was Yandex. Not Google.
I personally cannot imagine how anyone involved in and passionate about SEO can look at even a small portion of these leaked documents and not at least think about something new they want to try…
…or something they want to test further…
…or something that just makes them say, “You know what? I never thought about that before.”
Be open-minded.
Be curious.
And it is perfectly okay to balance that with a fair amount of skepticism.
Just don’t let your skepticism cloud yoor power to think in new directions.
Taking a closer look at the Google leak
With all of that out of the way, if you are interested in taking a closer look at the leaked Google API documents, Matt Hodson has put together an amazing website with all the documents.
Not only are they searchable, but each module also has an AI-powered overview, so you don’t have to be a tech nerd to try to decipher the whole thing.
Check out the website at: https://2596.org/
