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Local Link Building Strategy


Noel Germishuizen

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I mainly consult and run content and onsite optimisation for a few local clients monthly. However, I manage hosting for about 20 others.

I want to introduce my hosting clients to SEO by creating a local guest posting network between my 20 sites.

The idea is low maintenance for me, low entry cost entry for them. 

The structure and pricing are unclear at the moment, but I suspect a nominal fee will initially get you a basic audit and then guest posts on another local company website each month.

  1. Is this likely to make a measurable difference, all things being equal?
  2. Is there a risk of Google mistaking this for a fake PBN, considering they are almost all on my one server? 

Any advice would be greatly appreciated.

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  • 1 year later...

A local guest posting network could definitely benefit your clients if done right, as it promotes relevant backlinks and local SEO. However, the risk of Google mistaking it for a PBN is real, especially with all sites on the same server. To mitigate this, focus on high-quality, unique content for each post and ensure the network isn’t overly insular - encourage external links and organic activity. Diversifying hosting or using separate IPs for some sites might also help reduce suspicion.

Edited by grot86
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