They Should Be Rejoicing
That might seem like an odd thing for an internet marketer to say, but it is the truth. The systematic elimination of the most popular blog networks by Google is actually a very good thing for internet marketers.
What? But I relied on blog networks for my rankings.
Well, if that is you, that is your own fault.
Now why is this a good thing? Simple. It thins the herd. It eliminates a large majority of internet marketers from competing with the rest of us. It will largely eliminate marketers and wannabe SEO’s who are not willing to put in the work or money necessary to achieve top rankings.
Public blog networks made it far too easy for people to achieve high rankings in low to medium competition SERPs, didn’t they? They were also extremely cheap in both cost of money and cost of time. Anyone, with little to no SEO knowledge could rank their site.
Let’s be honest. All you had to do was either write a few 150-200 word articles or pay someone a few bucks to write you a bunch of them, and then you submitted the articles to the blog network or networks you belonged to and made sure to include anchor text backlinks to your site. That’s it. If you belonged to one of the really bad networks that allowed spun content, you could even take one of those articles, pop it into The Best Spinner or some other spinner, hit a button to autospin it, and pop out 100 more articles you could post to the network. There is no SEO knowledge or skill in that.
Now, before everyone starts calling me a hypocrite, did I ever make use of public blog networks? Yes I did. I didn’t use them for their “high PR” benefit though. I used them for anchor text and IP diversity. It was an easy place to get some additional links. I also rarely pointed the links at a site I cared about or any sites belonging to a client of mine. The links instead went to other properties. They never amounted to more than 5-10% of a backlink profile, and I never used any that accepted spun content.
I know many others used networks in this way too. Those are not the people I am talking about here. I’m talking about the ones who used blog networks for the majority of their link building. The ones who submitted the maximum number of articles they could each day so that they always had links showing up on the home pages of the high PR domains.
It’s scary to think about, but I have talked to many people who have called themselves SEO’s, and they made public blog networks their only backlinking method.
Some of you probably felt you had to over utilize public networks just to keep up with your competitors because that is what they were doing. Guest posting would never give you the opportunity to get as many contexual links as one of these networks did. If you did not keep up with the Jones’, you felt you would be lost in the SERPs and never able to catch up. I can empathize with you.
If you didn’t have a private network of your own to get quality backlinks from, you may have felt like you had no choice. Even though you were doing all the other hard work of SEO, you still couldn’t get to the top 3 for your primary keywords.
Don’t think of the death of blog networks as Google attacking SEO’s or internet marketers. That is not the case at all. What they did was level the playing field again for everyone.