Visit almost any marketing forum that discusses search engine optimization, and you will undoubtedly come across individuals telling everyone that you need unique content to rank or that Google loves original content. It’s nonsense, and there are so many examples of why it is nonsense. Now we have a new example that potentially really puts this silly notion to bed once and for all.
Dan Sharp, from Screaming Frog, recently posted on Twitter a little experiment he did to show that you can hijack search results using someone else’s content. Not only that, he did it with Google’s own content.
Dan took Google’s Search Engine Optimization Guide and posted it to the Screaming Frog Website. It is now ranking for the term search engine optimization in the U.S. and the U.K.
Still think you need unique content to rank?