Categories: Content Marketing

Think you need original content to rank? Think again.

Visit almost any marketing forum that discusses search engine optimization, and you will undoubtedly come across individuals telling everyone that you need unique content to rank or that Google loves original content. It’s nonsense, and there are so many examples of why it is nonsense. Now we have a new example that potentially really puts this silly notion to bed once and for all.

Dan Sharp, from Screaming Frog, recently posted on Twitter a little experiment he did to show that you can hijack search results using someone else’s content. Not only that, he did it with Google’s own content.

Dan took Google’s Search Engine Optimization Guide and posted it to the Screaming Frog Website. It is now ranking for the term search engine optimization in the U.S. and the U.K.

Still think you need unique content to rank?



Mike Friedman :Mike Friedman has been working in the field of search engine optimization since 2003 and began designing and implementing SEO campaigns for clients in 2007. He is the owner of The SEO Pub and administrator of the Spartan Marketing Academy Forum, which is devoted to online and offline marketing.