Why I have changed my mind about changing to HTTPS

And why you can no longer ignore it. You have to change to HTTPS and soon. Google has been steadily ramping up the pressure on website owners and administrators who are not utilizing HTTPS to make the change. They announced that HTTPS was being included as one of their 200+ ranking signals. Although no evidence [...]

By | March 5th, 2018|Categories: On-Page SEO|0 Comments

Understanding bounce rate and why it is not an SEO factor

I want to start off by making one thing crystal clear. Bounce rate is not a ranking factor. I am going to say that again. Google does not factor bounce rate into its rankings. They never have, and they never will. I’m going to both explain why that is and show you a real life [...]

By | March 23rd, 2017|Categories: On-Page SEO|1 Comment

Dynamic Meta Descriptions

One question I get asked a lot is how to write a good meta description tag for a webpage. You will hear many “guru” IM’ers preach about writing an enticing description that will encourage searchers to click to your website from the search engine results page versus clicking on one of your competitors. A few [...]

By | November 24th, 2012|Categories: On-Page SEO|0 Comments

Google Tests Mobile Icon In Mobile Search

Interesting little test that Google is performing. This one is well worth keeping your eye on. My question is if it does go live, will the average smartphone user realize it or even know what it means? I’m going to guess probably not. If they do though, you need to start making your content mobile [...]

By | August 7th, 2012|Categories: On-Page SEO|0 Comments

Googlebot Can Now Execute AJAX & JavaScript

Matt Cutts has confirmed that Googlebot can now read AJAX & JavaScript for indexing some dynamic content on webpages. What does that mean?  Many websites that accept comments have been using some kind of scripting software.  Previously, Google could not read these comments.  One common one that many people have implemented is a Facebook comments [...]

By | November 3rd, 2011|Categories: On-Page SEO|0 Comments