PPC Advertising

yelp advertising experience
PPC Advertising

My Experience With Yelp Advertising

There has been a lot of buzz about Yelp lately, most of it not very good. Such as their recent “Ghost” update where legitimate reviews seem to be disappearing rapidly for many businesses. I frequently

PPC Advertising

Google to expand exact match in AdWords

Google posted this on their AdWords blog yesterday. https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html Years ago exact match in AdWords meant exactly that. Your ads only showed for that specific query exactly as you listed it. Over time Google has