Content Marketing

unique content
Content Marketing

Think you need original content to rank? Think again.

Visit almost any marketing forum that discusses search engine optimization, and you will undoubtedly come across individuals telling everyone that you need unique content to rank or that Google loves original content. It’s nonsense, and there are so

image of a blogger writing a new post
Content Marketing

Do I Need To Constantly Update My Content?

In the SEO community there has been an ongoing debate for some time over the belief that you need to constantly update your content in order for Google to lover your website. While there is

Content Marketing

A Real Life Example of LSI at Work in Google

I accidentally stumbled upon something interesting yesterday, and an example of Google’s LSI algorithms at work. From Wikipedia, LSI is defined as: Latent semantic indexing (LSI) is an indexing and retrieval method that uses a

cartoon image of a hummingbird
Content Marketing

Google Unleashes Hummingbird

Google has announced a major overhaul to its search algorithm it has called Hummingbird. Hummingbird went live weeks ago, but Google is just now confirming it. There really is not much information about it. Google