Google to expand exact match in AdWords

Google posted this on their AdWords blog yesterday. https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html Years ago exact match in AdWords meant exactly that. Your ads only showed for that specific query exactly as you listed it. Over time Google has expanded that and will sometimes show your ads for plural variations, single variations, misspellings, removing or adding symbols such as…

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unique content

Think you need original content to rank? Think again.

Visit almost any marketing forum that discusses search engine optimization, and you will undoubtedly come across individuals telling everyone that you need unique content to rank or that Google loves original content. It’s nonsense, and there are so many examples of why it is nonsense. Now we have a new example that potentially really puts this silly notion…

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A Real Life Example of LSI at Work in Google

I accidentally stumbled upon something interesting yesterday, and an example of Google’s LSI algorithms at work. From Wikipedia, LSI is defined as: Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in…

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