url structure for maximum SEO benefits

Maximizing URL Structure

When you are trying to rank a webpage, you want to give search engines every little possible clue you can about what the page is about. One opportunity to do that, which many people fail to take advantage of, is utilizing proper URL structure as well as a sensible folder structure for HTML based sites.…

Why I have changed my mind about switching to HTTPS

And why you can no longer ignore it. You have to change to HTTPS and soon. Google has been steadily ramping up the pressure on website owners and administrators who are not utilizing HTTPS to make the change. They announced that HTTPS was being included as one of their 200+ ranking signals. Although no evidence…

Google to expand exact match in AdWords

Google posted this on their AdWords blog yesterday. https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html Years ago exact match in AdWords meant exactly that. Your ads only showed for that specific query exactly as you listed it. Over time Google has expanded that and will sometimes show your ads for plural variations, single variations, misspellings, removing or adding symbols such as…

unique content

Think you need original content to rank? Think again.

Visit almost any marketing forum that discusses search engine optimization, and you will undoubtedly come across individuals telling everyone that you need unique content to rank or that Google loves original content. It’s nonsense, and there are so many examples of why it is nonsense. Now we have a new example that potentially really puts this silly notion…

Google testing Google My Business website builder

Last week the Wall Street Journal reported that Google is testing a website builder in India to help small businesses that are just starting to get online. It appears they are also testing the product in Australia. Mike Blumenthal reported that he was given access to the builder through a business invited into the beta.…

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Do I Need To Constantly Update My Content?

In the SEO community there has been an ongoing debate for some time over the belief that you need to constantly update your content in order for Google to lover your website. While there is nothing wrong with posting about new topics that relate to your site’s content, it is not a requirement to regularly…

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Will Backlinks Lose Their Importance in Rankings?

(Video Below) Matt Cutts published a new Google Webmasters video where he addressed the question asked by a user about backlinks becoming less and less important in future iterations of the Google search algorithm. In short, the answer is no. Matt mentions in the video that they are trying to move more and more towards…

A Real Life Example of LSI at Work in Google

I accidentally stumbled upon something interesting yesterday, and an example of Google’s LSI algorithms at work. From Wikipedia, LSI is defined as: Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in…

Naked URL Links Are Not That Natural

Since the time that Google first released Penguin, people have been under the impression that their anchor text ratio plays some role in getting screwed or not getting screwed by the Penguin filter. I have already argued over and over again that the problem is not the ratio of anchor text in the links. The…

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Google Unleashes Hummingbird

Google has announced a major overhaul to its search algorithm it has called Hummingbird. Hummingbird went live weeks ago, but Google is just now confirming it. There really is not much information about it. Google is just stating it impacts how search results find answers to specific questions. You can read more at Google rolls…

ludicrous speed

Does Link Velocity Matter — Hell No!

I really get sick of this question. Does link velocity matter? For those of you that do not know what link velocity is, it is the rate at which a webpage acquires links. So why am I talking about this again? Well, I got an email today that read something like this. (Names and information…

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Dynamic Meta Descriptions

One question I get asked a lot is how to write a good meta description tag for a webpage. You will hear many “guru” IM’ers preach about writing an enticing description that will encourage searchers to click to your website from the search engine results page versus clicking on one of your competitors. A few…

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Google Tests Mobile Icon In Mobile Search

Interesting little test that Google is performing. This one is well worth keeping your eye on. My question is if it does go live, will the average smartphone user realize it or even know what it means? I’m going to guess probably not. If they do though, you need to start making your content mobile…

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Sorting Through Some of the Penguin BS

Unless you have been living under a rock for the past week, you are probably aware that Google unleashed its latest major algorithm update, nicknamed Penguin. This was the long rumored “over optimization penalty” that was coming. When webmasters and internet marketers got wind of an “over optimization penalty” in the pipeline, they all assumed…

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The Death of Blog Networks?

One of the most popular forms of backlinking for internet marketers over the past two years has been the utilization of “private” blog networks. I use the term “private” loosely. Yes they are private in that you have to become a member to use them, but when everyone knows about them are they really private?…

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Link Blending

How to Make Your Link Profile Stick Out From The Crowd If you talk to just about any SEO, they will tell you that the most important thing in any SEO campaign is link building.  (If they tell you “content is king”, start looking for an SEO.  They have no idea what they are talking…

Googlebot Can Now Execute AJAX & JavaScript

Matt Cutts has confirmed that Googlebot can now read AJAX & JavaScript for indexing some dynamic content on webpages. What does that mean?  Many websites that accept comments have been using some kind of scripting software.  Previously, Google could not read these comments.  One common one that many people have implemented is a Facebook comments…

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A Little About Keyword Research

This is a topic I get into debates with people about regularly. What should you look for when doing keyword research?  How many searches should there be? What should I look at for the competition? I’m going to tell you, and especially if you are new to internet marketing, that most of the things you…