Mike Friedman has been working in the field of search engine optimization since 2003 and began designing and implementing SEO campaigns for clients in 2007. He is the owner of The SEO Pub and administrator of the Spartan Marketing Academy Forum, which is devoted to online and offline marketing.

Google to expand exact match in AdWords

Google posted this on their AdWords blog yesterday. https://adwords.googleblog.com/2017/03/close-variants-now-connects-more-people.html Years ago exact match in AdWords meant exactly that. Your ads only showed for that specific query exactly as you listed it. Over time Google has expanded that and will sometimes show your ads for plural variations, single variations, misspellings, removing or adding symbols such as…