Website Auditor is, in my mind, an under appreciated piece of software for anyone running a website design and/or SEO firm. While the information from Website Auditor can be found elsewhere and through other tools, the advantage of Website Auditor is its ability to put a wealth of information in front of you all in one place for analysis.
Website Auditor is an on-page SEO tool, focusing primarily on the on-page optimization for a given website. It is a great starting point to make sure your site is properly optimized before beginning your off-page optimization. You can also make use of Website Auditor to see what your competition is doing to optimize their site and copy what is working.
Website Auditor comes packed with features and options. That being said, until you have used it a few times and become familiar with it, I would not bother with tweaking it. It comes ready to use right away.
To get started, you simply have to enter the site you want to pull information about. Depending on the size of the site, Website Auditor might take a little bit of time to gather its data. However, it is worth the wait.
ANALYZING A SITE
After Website pools its information, you are left with quite a bit of data to analyze. The data you can see includes the following:
-Title and meta tags.
-Number of internal and external links.
-Keyword Density compared to the top 10 competitors.
-Keyword Density analysis for any part or page of the site.
-Validation errors (via a W3S markup validator).
-HTTP status code.
You can analyze all the data yourself or use Website Auditor’s simple reporting features and see all the data in simple to use charts. You can take a look at how your site compares to the #1 site in Google and mimic their success. Target their keyword density. Analyze their title tags and create even better ones.
Website Auditor will also point holes in your site to be addressed. You might have a link to a website that no longer exists. There might be markup errors that do not really affect the layout to your site (and thus are not detectable with the naked eye), but could have an impact on your rankings.
PUTTING IT TO USE / CONSLUSION
As I mentioned, you can use Website Auditor to beat your competition or analyze your own site, but there is also another use for Website Auditor. After running an analysis, there is a simple, professional looking report available for print out. If you are a web designer, you can put this report to use to attract new clients.
On the phone, prospects often tell me, “We have a website,” or, “I already have a website guy.”
My response either, “Oh great. Let me give you a free website analysis you can use to make it even better,” or, “Oh great. I’m going to send you a free audit of your website that you can review with your website guy, and see what he thinks.”
It has been a great way to bring in new business.
I would also recommend running Website Auditor on any new sites you launch. Correct any obvious errors before you start your off-page marketing. No point in building a house on sand. Instead, lay a secure foundation with Website Auditor to start building upon.