I get asked a lot what tools and software I like to use for my SEO work and internet marketing. I do use quite a few different tools for different things. There are a couple of tools that I use for every client and every project. They are found in the SEO PowerSuite.
SEO PowerSuite include four different tools that I find essential to my SEO efforts.
LinkAssistant takes the whole process of finding viable link partners, contacting them, and monitoring link exchanges from a time consuming nightmare and transforms it into a seamless, simple task. (read the full LinkAssistant Review)
WebSite Auditor is a tool that focuses on your on-page SEO. Where it really excels is in gathering the information that you could find with the use of a few other tools and putting it all into one location for easy analysis. (read the full WebSite Auditor Review)
Rank Tracker is the most powerful keyword tracking desktop application available today. It allows you to easily track thousands of keywords across hundreds of websites in over 700 search engines. (read the full Rank Tracker Review)
SEO SpyGlass is in my mind the crown jewel of the PowerSuite. It allows you to quickly find link sources being used by competitors and see the pagerank, domain age, anchor text used, and so much more for each link. (read the full SEO SpyGlass Review)
Each tool comes with a free version. The free versions are limited, but still can be very useful. I would encourage anyone to give them a try and see if the PowerSuite is right for you.