Reputation and Brand Management
The rise of social media and mobile technology, combined with the continued market dominance of Google has given us a world where information has never been easier to obtain. The easy access to nearly unlimited information might seem like a great achievement in our society. In many ways, it really is. There is a downside though.
People on the internet can write or post whatever they like, with nearly no repercussion, they can do it largely anonymously, and they often do not even need any proof of their claims. If all the information out there about your company is positive, obviously it can provide a great boon to business. However, when a brand becomes attached with consumer complaints, negative reviews, and consumer complaints, it can have an enormous negative impact to business.
Even individuals who find their names attached to embarrassing photos or negative news listings can face embarrassment in their community and marketplace.
In simple terms, online reputation management is providing businesses with control over their online search results. As the internet continues to become a bigger and bigger place, protecting your business’s name and brand might appear to be an overwhelming task. In order to fight against negative press, social media attacks, forum posts, rip-off reports, and other negative search results relating to your name or your business’s name, you need an expert in online reputation management.