Think you need original content to rank? Think again.

Visit almost any marketing forum that discusses search engine optimization, and you will undoubtedly come across individuals telling everyone that you need unique content to rank or that Google loves original content. It's nonsense, and there are so many examples of why it is nonsense. Now we have a new example that potentially really puts this silly notion [...]

By | February 22nd, 2017|Categories: Content Marketing|0 Comments

Do I Need To Constantly Update My Content?

In the SEO community there has been an ongoing debate for some time over the belief that you need to constantly update your content in order for Google to lover your website. While there is nothing wrong with posting about new topics that relate to your site’s content, it is not a requirement to regularly [...]

By | December 15th, 2016|Categories: Content Marketing|2 Comments

A Real Life Example of LSI at Work in Google

I accidentally stumbled upon something interesting yesterday, and an example of Google’s LSI algorithms at work. From Wikipedia, LSI is defined as: Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in [...]

By | February 13th, 2014|Categories: Content Marketing|0 Comments

Google Unleashes Hummingbird

Google has announced a major overhaul to its search algorithm it has called Hummingbird. Hummingbird went live weeks ago, but Google is just now confirming it. There really is not much information about it. Google is just stating it impacts how search results find answers to specific questions. You can read more at Google rolls [...]

By | September 26th, 2013|Categories: Content Marketing|0 Comments