About Mike Friedman

Mike Friedman has been working in the field of search engine optimization since 2003 and began designing and implementing SEO campaigns for clients in 2007. He is the owner of The SEO Pub and administrator of the Spartan Marketing Academy Forum, which is devoted to online and offline marketing.

A Real Life Example of LSI at Work in Google

I accidentally stumbled upon something interesting yesterday, and an example of Google’s LSI algorithms at work. From Wikipedia, LSI is defined as: Latent semantic indexing (LSI) is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in [...]

By | February 13th, 2014|Categories: Content Marketing|0 Comments

Naked URL Links Are Not That Natural

Since the time that Google first released Penguin, people have been under the impression that their anchor text ratio plays some role in getting screwed or not getting screwed by the Penguin filter. I have already argued over and over again that the problem is not the ratio of anchor text in the links. The [...]

By | September 27th, 2013|Categories: Link Building|2 Comments

Google Unleashes Hummingbird

Google has announced a major overhaul to its search algorithm it has called Hummingbird. Hummingbird went live weeks ago, but Google is just now confirming it. There really is not much information about it. Google is just stating it impacts how search results find answers to specific questions. You can read more at Google rolls [...]

By | September 26th, 2013|Categories: Content Marketing|0 Comments

Does Link Velocity Matter — Hell No!

I really get sick of this question. Does link velocity matter? For those of you that do not know what link velocity is, it is the rate at which a webpage acquires links. So why am I talking about this again? Well, I got an email today that read something like this. (Names and information [...]

By | June 29th, 2013|Categories: Link Building|2 Comments

Dynamic Meta Descriptions

One question I get asked a lot is how to write a good meta description tag for a webpage. You will hear many “guru” IM’ers preach about writing an enticing description that will encourage searchers to click to your website from the search engine results page versus clicking on one of your competitors. A few [...]

By | November 24th, 2012|Categories: On-Page SEO|0 Comments

Google Tests Mobile Icon In Mobile Search

Interesting little test that Google is performing. This one is well worth keeping your eye on. My question is if it does go live, will the average smartphone user realize it or even know what it means? I’m going to guess probably not. If they do though, you need to start making your content mobile [...]

By | August 7th, 2012|Categories: On-Page SEO|0 Comments

Bing Beats Google To The Punch – Disavow Links Feature Launched

While the SEO and webmaster community wait with baited breath for Google to launch its promised Disavow Links feature in Google Webmaster Tools, Bing went ahead and launched a disavow tool of its own. Duane Forrester, head of Bing Webmaster Tools cautions: You can easily export the list as you build it over time. These [...]

By | June 29th, 2012|Categories: Search Marketing News|0 Comments

Sorting Through Some of the Penguin BS

Unless you have been living under a rock for the past week, you are probably aware that Google unleashed its latest major algorithm update, nicknamed Penguin. This was the long rumored “over optimization penalty” that was coming. When webmasters and internet marketers got wind of an “over optimization penalty” in the pipeline, they all assumed [...]

By | May 2nd, 2012|Categories: Link Building|0 Comments

Why Are People Crying About The Attack On Blog Networks?

They Should Be Rejoicing That might seem like an odd thing for an internet marketer to say, but it is the truth.  The systematic elimination of the most popular blog networks by Google is actually a very good thing for internet marketers. What?  But I relied on blog networks for my rankings. Well, if that [...]

By | March 28th, 2012|Categories: Link Building|0 Comments

The Death of Blog Networks?

One of the most popular forms of backlinking for internet marketers over the past two years has been the utilization of “private” blog networks. I use the term “private” loosely. Yes they are private in that you have to become a member to use them, but when everyone knows about them are they really private? [...]

By | March 20th, 2012|Categories: Link Building|0 Comments